Oluwatobi Oni

I scale products in Web 2 and Web 3

Who is Oluwatobi Oni?

I am a B2B2C Product Marketer with years of experience launching and managing Product & Content Strategy, community management for companies in Southeast Asia, United States and beyond. Earlier in 2022, I positioned a flagship tech conference in Asia that brought in over 6000 attendees from across the globe.

In 2023, I championed the lead acquisition campaign for a U.S based startup, Spark, leveraging several Account Based Marketing Tactics resulting to funding within 14 days.

Finally, I am the Co-Lead of the Programs team for Africa’s first No-Code Tech Summit (NCTS), responsible for sourcing speakers. Since its inception, the summit has attracted over 4,000 attendees.

My Most Engaged Campaign Analysis In April 2024, I began analyzing successful marketing campaigns from leading global agencies, showcasing key insights and their multi-cultural strategies. Here are my most performing analysis:

Here's how I've helped my team

Tech In Asia (Singapore-Southeast Asia focused)

  • Brand Positioning- Positioned TIA first flagship tech event for 2022, that brought in over 6000 attendees from across the globe. Revisited the positioning and wrote the UX Copy for Tech in Asia School. 
  • Copywriting- Wrote the landing page copy (avg. CR~ 30%) - long form and short form, email copy, social copy for Tech in Asia's events.
  • Content Marketing and Strategy.

GradientFI (United States)- Blockchain & Web 3

  • Product and Content Strategy (B2B & B2C)
  • Community Builder & Strategy (B2B & B2C)

Spark (with Lean Energy Solutions)

  • Lead Generation & Copywriting
  • Account Based Marketing- I was responsible for lead generation and securing calls with both African and European investors. Within 14 days, we got an instant funding.

Zivoe Finance (United States)- DeFi & Web 3

  • Content Strategy and Content Plan

Anavara Limited (Canada)

  • Google Marketing- PPC (Paid Search), Google Analytics, Google My Business (India, Nigeria).

Companies I have worked for (Web 2.0 & Web 3. 0)

Web 2.0

  • Zedvance - A leading credit provider serving millions of Nigerians with presence in 14 states nationwide.
  • Tech in Asia (Singapore) - The largest English-speaking media company serving the Asian tech community.
  • Spark (United States)- A crowdfunding platform that enables individuals and businesses fund clean and renewable energy projects in Africa.

Web 3.0

  • Pepper (Nigeria) - A decentralized Exchange that empower users to leverage their digital currencies to access innovative lending solutions, all while retaining full ownership of their assets.
  • GradientFI (United States)- A DeFI infrastructure for cross-border commerce.
  • Zivoe Finance (United States)- A decentralized credit protocol that aims to eliminate high-interest consumer lending in underdeserved markets.

    SEO Portfolio I was responsible for driving the SEO growth of Zedvance’s blog. Starting in June, I increased views by 2,106%, reaching over 5,900, and grew visitors by 1,882% to over 3,300.

    Email Copywriting Portfolio I have a newsletter where I share what I know about life and marketing with others. The conversion rate for my landing page is 16.3%.

    Below are some past emails sent to my community.

    - The magic button of all successful campaigns (OR= 47.6%, CTR= 0.3%)

    - Story of my rabbits and how they relate to marketing (OR= 39.4%, CTR= 0.1%)

    - Black Friday and storytelling (OR= 55.7%, CTR= 1.1%)

    - Is this a safe place? (OR= 77.8%, CTR= 2%)

                Like what you read? Then subscribe here to receive timely mails from me. Can't wait to share with you the things I find true about life and how it relates to marketing. Sometimes they don't.

                Content Marketing Portfolio (1/2) I drove the content positioning, wrote the landing page copy for Tech in Asia's events.

                Industries I have covered

                • Cryptocurrencies, NFTs
                • Metaverse,
                • Artificial Intelligence (AI),
                • Virtual Reality,
                • Software as a Service (SaaS),
                • Product Development,
                • Other fascinating tech industries

                Content Marketing Portfolio (2/2) I wrote the landing page copy and marketing copies for Studios, the agency arm of Tech in Asia. These copies were focused on improving our Top Of the Funnel (TOFU) strategy aimed at increasing our premium subscriptions.

                Instagram •

                Tech in Asia on : "Google software engineer Blake Lemoine says that one of Google’s latest projects, an AI-powered chatbot named LaMDA, can understand and express its feelings. Lemoine is trying to pr

                Tech in Asia shared a post on Instagram: "Google software engineer Blake Lemoine says that one of Google’s latest projects, an AI-powered chatbot named LaMDA, can understand and express its feelings.

                Lemoine is trying to prove the chatbot’s sentience in a Medium post detailing his conversations with LaMDA.

                To keep up with the latest innovations in tech, subscribe to our daily newsletter at the link in the bio! 🔗". Follow their account to see 2458 posts.

                Performance / Google Marketing Portfolio 80% of my Google marketing role was focused on optimising our paid ads across all forms (search, display, and YouTube) with a budget of CA$500. Within two months of handling the search campaign, I reduced CPC by 30%, increased our clicks by 211% and impressions by 363%.

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